Portfolio

Have a look at some of my previous work

ALPS 2 OCEAN APP DESIGN

Modern, challenging and exciting.

I designed a phone application for my client, Alps 2 Ocean, as a class project. Alps 2 Ocean is a not-for-profit cycle trail operating in the South Island of New Zealand. They wanted something creative (with no photography) to draw their audiences in and enhance their cycling experience.

I did a lot of research on Alps 2 Ocean and their audience. I found out that the New Zealand scenery was a big pull, people often do the trail in groups and they take breaks in local towns. The audience is fit middle-aged couples and young-adult travellers. They mostly do it because it's an exciting challenge where they can push their body and explore the country.

I created a name, Explore, and logo for this app after much development. Explore is fun and challenging app where the user can find and spot objects along the trail like a treasure or scavenger hunt. It's designed to be a companion app as you complete the trail. It's a great way to learn about and interact with the New Zealand landscape as well as providing some mental stimulation to a mostly physical task. It has a bright and modern interface with four main colour-coded options. You can track your progress and share with, or challenge, friends.

SOLUTIONS COACHING BRANDING

Minimalist, dynamic and fluid.

My client, Carina Gwynne, hired me to help create a brand for her coaching business. This included a name, logo, website and collateral. She wanted a strong, smooth and simple identity that strayed away from 'fluffy' life coach imagery. She has professional qualifications and wants to work with clients to develop their potential through solutions-focused coaching.

I did a lot of research into the coaching industry, target audience and personas. We brainstormed many possible names including Transitions Coaching, Ignite Coaching and Insight Coaching but eventually settled on Solutions Coaching. The audience is primarily middle-aged females who are wealthy and/or managers who are seeking change and/or clarity.

The logo is part enso-circle with the negative-space outlining the letter 'S' for 'Solutions'. My client wanted to portray a sense of movement, as if something was transforming from one thing to another. She also wanted a black and white minimalist look with a bold accent colour which is what I've done. It's modern and has lots of white space. She helps people imagine, innovate and implement their goals. This became the subtitle with collateral concentrating on the definitions of these positive action words.

JORDAN ALEXANDER BOOK DESIGN

Flirty, romantic and bold.

My client, Jordan Alexander, hired me to help create her book cover, formatting, branding and website. I also worked on Jordan's own website, brand and collateral. Her book, I Love You Send Money, follows Alexis (who is a bubbly, warm and cultured Gemini who loves wine and beaches) on her adventures into online dating. It's an emotional rollercoaster of a story with big twists.

I worked closely with Jordan to make sure we get the 'feel' of the novel correct. This included doing mood-boards, audience and persona research, and theme analysis. Jordan intended to self-publish the book and create a trilogy out of it so she wanted a base to launch from. The audience is middle-aged women who are romantics, have possibly had online-dating experiences and love indulging in a glass of wine by the fireplace with a book.

We went with a girly script font and a strong red accent. We used simple visual symbols and icons to represent the themes. The formatting of the book was quite complex in that there are 'sensory pairings' in the chapter headings and various digital communications. Jordan wanted to visually create the MSN conversations and emails so I designed the formatting as such. I also worked on the marketing campaign and launch party collateral.